LONDON CALLING: THE CAPITAL OF INNOVATIVE DRINKS
We know Gullies taste great on any occasion, but as Londoners ourselves we are often blown away by other innovative alcohol brands that are bringing some serious innovation to the game right here in the capital.
We thought we’d give you a one stop guide into some awesome brands. Think of them the next time you are on the lookout to try something new and exciting from other categories in the game.
Pimentae
Pimentae Margaritas: Blending Artistry, Sustainability, and Tequila passion
Pimentae Cocktails are not your average ready-to-drink cocktail brand — they are vibrant blend of artistry, sustainability, and premium ingredients, all brought to life by two female founders, Alice Parmiter and Wynter Karo. Inspired by a shared love for tequila, they’ve crafted a range of tequila cocktails in multiple formats that elevate the spirit far beyond the typical party shots.
At the heart of Pimentae is the award-winning Casa Maestri tequila, sourced from one of Mexico’s most celebrated distilleries. This premium foundation allows Pimentae to create complex, layered flavours that are both bold and refreshing. Whether it's the zesty kick of their Spicy Margarita or the cooling, delicate blend of their Cucumber Margarita, each cocktail is designed to offer a sophisticated, bar-quality experience in just a few seconds — no bartending skills required.
But Pimentae isn’t just about great cocktails — it’s about enjoying the moment. Their branding is a work of art, featuring hand-painted designs that evoke the adventure and escapism of the story behind each cocktail. Perfect for gatherings, dinner parties, or simply winding down after a long day, these cocktails invite you to slow down and savour every sip.
With an eye on the future, Pimentae makes sure every sip is as good for the planet as it is for you. From recyclable packaging to thoughtful ingredient sourcing, they’re proving that indulgence and sustainability can go hand in hand.
Pimentae is more than just a drink; it’s an experience that celebrates flavour, creativity, and the passion of two trailblazing women who’ve made it their mission to bring tequila into the spotlight in a whole new way.
https://www.pimentaedrinks.com
Hiver beers
Hiver Beers: London’s Sweet Revolution in Craft Brewing
In a city brimming with craft beer, Hiver Beers stands out as a true innovator, blending tradition with nature in every bottle. Founded by Hannah Rhodes, Hiver isn’t just another brewery — it’s a celebration of London’s natural bounty and a testament to sustainable brewing. By infusing their beers with locally sourced British honey, Hiver creates something genuinely unique, where each sip captures the delicate vibrancy of nature and the bold character of the city.
Hiver’s journey began with a simple yet powerful idea: to craft beers that not only taste incredible but also give back to the environment. Partnering with independent British beekeepers, Hiver ensures that the honey used in their brews is not only top-quality but also supports the local ecosystem. This commitment to sustainability is at the heart of everything Hiver does, from their eco-friendly brewing practices to their active role in bee conservation.
It’s about bringing a touch of nature into the urban hustle, about savoring the flavors that London’s diverse landscape has to offer, and about making a positive impact on the environment, one pint at a time. Whether you’re enjoying their crisp, refreshing Hiver Blonde or the rich, malty Honey Amber Ale, you’re not just tasting a great beer — you’re part of a broader mission to protect the planet and support sustainable living.
Hiver Beers is for those who crave more than just a drink — it’s for those who want their beer to tell a story, who care about where their ingredients come from, and who believe that good beer can do good things. In a world of mass production and fleeting trends, Hiver Beers offers something refreshingly authentic and meaningful.
Renegade
Renegade Urban Winery: Revolutionising Urban Winemaking
In the heart of London, far from the rolling vineyards of traditional wine making areas, Renegade is turning the wine world on its head. Founded by Warwick Smith, this is not your typical winery — it’s an urban pioneer, crafting exceptional wines in the vibrant setting of Walthamstow and Bethnal Green.
Renegade sources the finest grapes from renowned regions across England and parts of Europe, bringing them to London to create wines that defy convention. Each bottle is a testament to their commitment to quality and innovation, combining the best of old world techniques with new world creativity.
However, what truly sets Renegade apart is their daring approach. They’re not just making wine; they’re reimagining it. By breaking the mold of traditional winemaking, Renegade delivers wines that are as bold and dynamic as the city itself. Whether it’s a crisp, refreshing white or a deep, complex red, every Renegade wine is crafted with the spirit of innovation and quality at its core — unconventional, vibrant, and unapologetically modern.
Renegade isn’t just a brand; it’s a movement that’s reshaping how we think about wine. It’s about bringing the art of winemaking into the heart of the city, about making wine accessible and exciting, and about celebrating the diversity and energy of London and the UK with every pour. For those who seek something different, something extraordinary, Renegade offers an experience that’s nothing short of revolutionary.
https://www.renegadelondonwine.com/
Doghouse distillery
Doghouse Distillery: The Rock ‘n’ Roll Rebels of London Spirits
Welcome to Doghouse Distillery, where the spirit of music pulses through every bottle. Co-Founders Braden and Katherine Saunders wanted to do more than just distil spirits, they wanted to craft spirits inspired by and to be enjoyed with different genres of music. In their eyes “music and booze” go hand in hand - and who is better inspiration than the likes of the Rolling Stones?
Their offerings include Renegade Gin, which is basically rock ‘n’ roll in a bottle – a delicious, herbaceous style gin distilled with plenty of juniper but also lots of leafy green botanicals. With its full wrap London label, it's a gin that stands out, just like the iconic sound of Jimmy Page on the guitar! Baller Vodka, distilled from 100% wheat and inspired by hip-hop, is unfiltered and loaded with character, incredibly smooth with subtle notes of vanilla and spice. Then there is their Italian style aperitivo, Doppelgänger and their prohibition inspired moonshine, soon to be released as a whisky. Finally, throw into the mix Debt Collector which will be London’s first ‘bourbon style whisky!
But what truly sets Doghouse apart is their commitment to the "grain to bottle" process, a rarity in the distilling world, especially in London. Most distilleries buy pre-made neutral spirits and simply re-distil or infuse them. Doghouse does things differently: they start from scratch, taking raw grain and overseeing every step of production—from mashing and fermenting to rectifying and distilling. This hands-on approach ensures unparalleled quality and consistency, reflecting the true craft of distilling.
By controlling every element, Doghouse Distillery brings an authenticity to their spirits that’s hard to find elsewhere. This method isn't just rare; it's almost unheard of in London, where space and resources often push distilleries towards shortcuts. Doghouse refuses to compromise, staying true to the craft and delivering spirits that are as distinctive as they are delicious.
Doghouse Distillery is more than just a name — it’s a statement. Born from a rebellious spirit and a love for creativity, Doghouse doesn’t follow the crowd; it leads with innovation. Each of their spirits is crafted with the same passion that drives great music and unforgettable moments. They’re here to push boundaries, challenge expectations, and, above all, celebrate the art of making exceptional spirits.
58 and co
Crafting Spirits with a Conscience
Welcome to 58 and CO, where every bottle tells a story of innovation, sustainability, and the power of female leadership. Founded by Carmen O’Neal, 58 and CO isn’t just about making great gin — it's about setting new standards in the spirits industry.
At the heart of 58 and CO is a commitment to sustainability that goes beyond just words. From sourcing ethically-grown botanicals to using 100% renewable energy in their distillery, every step of their process is designed to reduce environmental impact. Their gin is not only crafted with care but also with a conscience, proving that exceptional quality and sustainability can go hand in hand.
58 and CO are a celebration of thoughtful craftsmanship and responsible production. Carmen O’Neal’s vision is clear: to create spirits that not only taste exceptional but also honour the environment and community. By focusing on sustainability and ethical practices, 58 and CO are paving the way for a more mindful approach to distilling — one where quality and care go hand in hand.
Each bottle from 58 and CO is a testament to what can be achieved when passion meets purpose. Whether you’re sipping their classic London Dry, which boasts a delicate balance of juniper, citrus, and spice, or trying one of their innovative, limited-edition releases, you’re supporting a brand that values sustainability, quality, and community.
58 and CO aren’t just another name on the shelf — they’re a brand with a mission. A mission to craft spirits that are as thoughtful as they are delicious, and to pave the way for a more sustainable future in the world of distilling.
Kanpai
Sipping Sake with a British Twist: Discover Kanpai Brewery
Tucked away in the bustling London Bridge area, Kanpai UK Sake Brewery is the little secret you’ll be glad you stumbled upon. As the UK’s first and only sake brewery, Kanpai is the love child of Tom and Lucy Wilson — a husband-and-wife duo who’ve turned their sake obsession into something seriously cool. They’re all about whipping up small-batch sakes that respect old-school Japanese traditions while giving them a modern British twist.
But let’s be honest, Kanpai isn’t just about crafting killer sake — it’s about having a damn good time while you’re at it. Their cosy taproom is where you’ll want to park yourself to explore the wonderful world of sake, whether you’re a total newbie or you know your junmai from your ginjo. Fancy a nosy around? Their brewery tours let you peek behind the curtain, and the tasting sessions and workshops are more about enjoying yourself than getting bogged down in boring details.
And just when you think you’ve had your fill, Kanpai’s taproom pulls out a Japanese - themed cocktail menu that’s bound to tickle your taste buds, plus a cracking selection of other spirits to keep things lively. Whether you’re in the mood for a classic sake, an inventive cocktail, or just want to see what all the fuss is about, Kanpai UK Sake Brewery is where the fun’s at — bold, boozy, and just the right amount of cheeky.